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sugarfina mexico

creative strategist

Marketing | 2019-2021, Mexico City | Creative Strategist & Art Director | Designers: Maribel García (sr.) & Diana Gutiérrez (jr.)

 

About the brand: Sugarfina is a luxury candy boutique from Beverly Hills that continued its global expansion towards Mexico City in 2019. Their brand guidelines were pre-stablished and they would share content with us, but soon, I felt we needed more engaging content for the Mexican audience, something unique a fun that said it was a brand embracing this beautiful country and its culture, so through photo shootings and partnerships we delivered these flavoursome results.

Our Signature Aesthetic

*We had an instagram account, where our engagement was greater, but after disagreements between the US company and the holding in Mexico, the instagram account was deactivated.

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