Sugarfina Loteria

"Lotería" it's the Spanish word for "lottery" and it refers to a board game traditionally played in Mexico by people of all ages. It depicts beautiful bright images inserted in Mexican popular culture. With the L.A. based brand Sugarfina recently introduced in the Mexican market, and the National Independence Day (September 16th) just around the corner, I wanted to connect the brand to its new home with our own interpretation of the "lotería", some colourful crafts and party drinks.